Analyzing the Role of Organizational Resilience in Mediating the Relationship between Psychological Factors and Cultural Intelligence and Digital Innovation Adoption in Small Businesses
DOI:
https://doi.org/10.54783/influencejournal.v8i3.422Keywords:
Psychological Factors, Cultural Intelligence, Organizational Resilience, Digital Innovation Adoption, Small BusinessesAbstract
Digital transformation requires small businesses to enhance their adaptive capabilities to maintain competitiveness in a dynamic business environment. The adoption of digital innovation depends not only on technological readiness but is also influenced by psychological factors, cultural intelligence, and organizational resilience. This study aims to analyze the effects of psychological factors and cultural intelligence on digital innovation adoption, with organizational resilience serving as a mediating variable. This study employs a quantitative approach using a cross-sectional survey. Data will be collected through questionnaires administered to small business owners and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The expected findings indicate that psychological factors and cultural intelligence positively influence organizational resilience. Furthermore, organizational resilience is expected to enhance digital innovation adoption and mediate the effects of both factors on digital innovation adoption. This study is expected to contribute to the development of digital transformation literature and serve as a reference for small businesses in strengthening their internal capabilities to address technological changes and business competition.
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