Beyond Conventional CSR Theory: The Development of the PUSAKA KELUANG CSR Program as a Systemic Social Innovation

Iwan Ridwan Faizal; Dedi  Zikrian S; Rara Ayuni Rahmadani; Fatika Hastigerina  Ananda; Dedo Kevin  Prayoga

doi:10.54783/influencejournal.v8i1.332

Authors

Iwan Ridwan Faizal Manager CID Pertamina Hulu Rokan Regional 1, Indonesia
Dedi Zikrian S Sr Officer CID Pertamina Hulu Rokan Zona 4, Indonesia
Rara Ayuni Rahmadani Officer CID Pertamina Hulu Rokan Zona 4, Indonesia
Fatika Hastigerina Ananda Community Development Officer Pertamina EP Ramba Field, Indonesia
Dedo Kevin Prayoga Community Development Officer Pertamina EP Ramba Field, Indonesia

DOI:

https://doi.org/10.54783/influencejournal.v8i1.332

Keywords:

Corporate Social Innovation, Creating Shared Value, PUSAKA KELUANG, Vulnerable Groups, Multisectoral Collaboration.

Abstract

This study aims to examine the evolution of conventional Corporate Social Responsibility (CSR) toward systemic Corporate Social Innovation (CSI) through the implementation of the PUSAKA KELUANG Program by PT Pertamina EP Ramba Field and the community of Keluang Village. A qualitative method was employed with a desk research approach, examining social innovation documents and utilizing primary data obtained from program coordinators and beneficiaries. The findings indicate that the integration of four main pillars, including health, environment, economy, and food security, has successfully addressed the village’s structural problems. The program has proven successful because it places vulnerable groups, such as women and underprivileged communities, to be able to change vulnerability into resilience. It can be concluded that corporate social innovation cannot run independently but instead requires integrated multisectoral collaboration that can overcome sectoral egoism, as well as the application of bottom-up, creating shared value (CSV) principles to foster ecological resilience and sustainable communal self-reliance.

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