Evaluating Corporate Social Responsibility (CSR) Program through the Social Return on Investment (SROI) Approach: A Case Study of Sundung Cisarua Program at PT ANTAM Gold Mining Business Unit

Arif Rahman  Saleh; Edy  Ayuba; Nabilla Dea  Lukita; Yudianto

Authors

Arif Rahman Saleh Gold Mining, CSR & ER Bureau Head PT ANTAM Tbk UBPE Pongkor, Indonesia
Edy Ayuba Gold Mining, CSR & ER Work Unit Head PT ANTAM Tbk UBPE Pongkor, Indonesia
Nabilla Dea Lukita Community Development Officer PT ANTAM Tbk UBPE Pongkor, Indonesia
Yudianto Community Development Officer PT ANTAM Tbk UBPE Pongkor, Indonesia

Keywords:

Corporate Social Responsibility, Social Return on Investment, Sundung Cisarua.

Abstract

This study aims to analyze the success of the CSR program facilitated by PT ANTAM Gold Mining Business Unit, namely the Sistem Pengembangan Usaha dan Perlindungan Lingkungan Cisarua (Sundung Cisarua) Program, using the Social Return on Investment (SROI) approach. This research used a descriptive qualitative approach to evaluate the extent to which the program has a real impact on the community. The analysis results indicate that the program generates an SROI ratio of 5.45, meaning that every IDR 1 invested yields a social return of IDR 5.45. This achievement reflects that the Sundung Cisarua Program provides significant social benefits and also has a positive impact on economic and environmental aspects. Therefore, the program is considered effective and feasible for further development and replication in other areas with similar characteristics.

References

Bryson, J. M., Crosby, B. C., & Stone, M. M. (2006). The design and implementation of cross‐sector collaborations: Propositions from the literature. Public Administration Review, 66(s1), 44–55. https://doi.org/10.1111/j.1540-6210.2006.00665.x

Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1–13. https://doi.org/10.1002/csr.132

Federal Ministry of Labour and Social Affairs (BMAS). (n.d.). Benefits for companies. CSR in Germany – Federal Ministry of Labour and Social Affairs. Retrieved from: https://www.csr-in-deutschland.de/EN/CSR/Benefits-for-Companies/benefits-for-companies.html

Government Regulation of the Republic of Indonesia Number 47 of 2012 concerning Social and Environmental Responsibility of Limited Liability Companies.

Investopedia. (2014, July 3). What factors go into calculating Social Return on Investment (SROI)?. Retrieved from: https://www.investopedia.com/ask/answers/070314/what-factors-go-calculating-social-return-investment-sroi.asp

Islamy, J. A., Sutisna, C., & Muchtar, M. (2024). Analisis Dampak Sosial dan Ekonomi Program CSR PT PLN IP Salak di Sektor Pertanian Berkelanjutan Menggunakan Pendekatan Social Return on Investment (SROI). Co-Value Jurnal Ekonomi Koperasi dan Kewirausahaan, 15(1).

International Organization for Standardization. (2010). ISO 26000:2010 – Guidance on social responsibility. Geneva: ISO.

Kementerian Badan Usaha Milik Negara. (2007). Peraturan Menteri BUMN Nomor: PER-05/MBU/2007 tentang Program Kemitraan dan Bina Lingkungan (PKBL) BUMN. Jakarta: Kementerian BUMN

Kementerian Badan Usaha Milik Negara. (2015). Peraturan Menteri BUMN Nomor: PER-09/MBU/07/2015 tentang Perubahan atas Peraturan Menteri BUMN Nomor PER-05/MBU/2007 tentang Program Kemitraan dan Bina Lingkungan BUMN. Jakarta: Kementerian BUMN

Kotler, P., & Lee, N. (2005). Corporate Social Responsibility: Doing The Most-Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons.

Law of the Republic of Indonesia Number 40 of 2007 concerning Limited Liability Companies.

Law of the Republic of Indonesia Number 25 of 2007 concerning Investment.

Law of the Republic of Indonesia Number 4 of 2009 concerning Mineral and Coal Mining.

Nassaji, H. (2015). Qualitative and descriptive research: Data type versus data analysis. Language Teaching Research, 19(2), 129–132. https://doi.org/10.1177/1362168815572747

Nicholls, J., Lawlor, E., Neitzert, E., & Goodspeed, T. (2012). A guide to social return on investment. The SROI Network.

Patton, M. Q. (1999). Enhancing the quality and credibility of qualitative analysis. Health Services Research, 34(5), 1189–1208.

Properindo Enviro Tech. (2024). Kajian Dampak Inovasi Sosial. Surabaya: Properindo Enviro Tech.

Rahma, H. A., & Ramadhana, D. T. (2024, September). Social Return on Investment (SROI) Analysis in The Implementation of The Semut Island Ecotourism Empowerment Program. In E-Proceeding Conference: Indonesia Social Responsibility Award (Vol. 2, No. 3).

Social Value UK. (2024). What is Social Return on Investment (SROI)? Retrieved July 8, 2025, from https://socialvalueuk.org/resources/what-is-social-return-on-investment-sroi/

Sugiyono. 2007. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta

Suherlan, O., Nugroho, H., & Lestari, D. (2020). Peran Stakeholder dalam Kolaborasi Program Pemberdayaan Masyarakat. Bandung: Media Pustaka.

Wibisono, Y. (2007). Membedah konsep dan aplikasi corporate social responsibility (CSR). Gresik: Fascho Publishing.

UGM, S. (2023). Laporan Social Mapping PT ANTAM Tbk UBPE Pongkor. Yogyakarta: Universitas Gadjah Mada.

UGM, S. (2024). SROI Sundung Cisarua. Yogyakarta: Universitas Gadjah Mada.

UN Women. (2020). Beyond income: The critical role of employment and decent work in women's economic empowerment. New York: United Nations Entity for Gender Equality and the Empowerment of Women.