INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW

Presenting Farmers’ Welfare through the Agricultural Innovation System (AIS): A Case Study of the Harvest Moon CSR Program by PT PLN Indonesia Power UBP Banten 3 Lontar

Ria Indrawan, Farid Setiawan — Mon, 06 Oct 2025 00:00:00 +0000

This study aims to explore the implementation of the Agricultural Innovation System (AIS) within the HARVEST MOON CSR program of PT PLN Indonesia Power UBP Banten 3 Lontar, as well as its effectiveness in enhancing the welfare of honey pumpkin farmers in Tangerang Regency, particularly in Lontar Village. The research employed a qualitative method with a case study approach. Data collection techniques included interviews, internal CSR documents, and relevant literature sources. Data analysis was conducted using thematic analysis techniques to map the dimensions of AIS implementation. The findings indicate that the implementation of the Agricultural Innovation System (AIS) in the HARVEST MOON CSR program has successfully improved the welfare of honey pumpkin farmers, as evidenced by an increase in harvest productivity of 960 kg/year (2023–2024) and the lifting of four members of Tim Kreatif Desa Lontar out of poverty. The success of the HARVEST MOON program is supported by the integration of three main AIS dimensions: (1) the integration of agricultural technology innovation, including the use of planting media based on FABA waste and seashells, seed fusion methods as a response to the climate crisis, and crop maintenance technologies; (2) institutional strengthening through the issuance of decrees and capacity-building training for the Tim Kreatif Desa Lontar; and (3) synergy among actors (farmers, academics, village government, and the private sector), successfully realized through mechanisms of translation, alignment, and enrollment.

Integration of Circular Economy and Sustainable Waste Management as a Best Practice for Sustainable Waste Governance: A Case Study of the PRIMADONA BERDAYA CSR Program of PT Pertamina Patra Niaga IT Balongan

Thu, 09 Oct 2025 00:00:00 +0000

This study aims to examine how the PRIMADONA BERDAYA Program has successfully integrated the concepts of circular economy and sustainable waste management in fostering sustainable waste governance in Sliyeg Lor Village, Indramayu Regency. The method applied in this research was qualitative descriptive with a case study design. Primary data were collected through participatory observation, in-depth interviews, and Focus Group Discussions (FGDs), while secondary data were obtained from program documentation, corporate CSR reports, relevant literature, and journal articles. The findings reveal that through four innovative subprograms, including Griya Kreasi, SERASA, SITOPANG, and BIONA, the PRIMADONA BERDAYA program has emerged as a best practice in sustainable waste governance. This is reflected in its multidimensional impacts: economic impacts in the form of increased income among millennial farmer groups by 30–40% and the reduction of greenhouse operational costs through the optimization of solar power plants (PLTS) by 100%; environmental impacts including a 10% reduction in household waste and a 100% reduction in company seal waste; social impacts through strengthened cohesion and solidarity, as well as expanded access to environmental education (including primary schools); and sustainability impacts through program replication in Tegalurung Village with strengthened collaboration with educational institutions.

Analysis of the Role of Instagram as a Public Communication Medium: A Case Study of the Public Relations Division of Polresta Cirebon in Building Public Trust

Ayunda Ganesha Gita, Tasya Nabila Fauzi — Wed, 19 Nov 2025 00:00:00 +0000

This study examines the role of the Cirebon Police Public Relations Department in building public trust through the use of social media, particularly Instagram, as a means of public communication in the digital era. The research background is based on the importance of public trust in the police institution in carrying out its duties. Using the communication management theory of Cultip, Centre, and Broom, this study examines four stages of communication: problem identification, planning, implementation, and evaluation. The research method used was descriptive qualitative, with data collected through observation, documentation, and interviews, and analyzed using the Miles and Huberman model. The results show that the Cirebon Police Public Relations Department consistently utilizes Instagram as a two-way interactive medium to convey information, educate the public, correct hoaxes, and build a positive image. Content such as the "Friday Curhat" program, morning roll call, and night patrols serve as strategic tools for creating transparency, participation, and emotional closeness with the community. Public sentiment analysis showed a majority of responses were positive (80%), neutral (20%), and no negative comments, indicating the success of this communication strategy in strengthening public trust. This research confirms that integrating social media with communication management strategies can support the effectiveness of police duties and enhance the institution's legitimacy in the eyes of the public.