Sunterpreneur: The Role of MSMEs in Economic Development Innovation in Urban Areas
DOI:
https://doi.org/10.54783/influencejournal.v7i2.284Abstract
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in urban economic development, particularly in filling the gaps left by large businesses. However, the centralized development of Jakarta in the central and southern regions has created significant disparities, especially in North Jakarta, characterized by high poverty rates, informal settlements, disaster vulnerability, and limited basic infrastructure. This context restricts access to inclusive economic opportunities for vulnerable groups in the urban peripheries, forming the background for the emergence of the Sunterpreneur Program. This study aims to examine the Sunterpreneur MSME innovation in Sunter Jaya Sub-District, Tanjung Priok, North Jakarta, to understand its urgency and interaction with the local socio-economic environment as a solution to opportunity and economic gaps. The program is a collaboration between the Sunter Jaya community and the Corporate Social Responsibility (CSR) of PT Pertamina Patra Niaga Integrated Terminal Jakarta. This study adopts a qualitative single case study design, with data collected through in-depth interviews, literature review, and secondary data. The findings indicate that Sunterpreneur has successfully accommodated vulnerable groups such as the elderly (15%), female breadwinners (33%), the unemployed (19%), persons with disabilities (22%), and pregnant women (11%). Future plans for digital marketing are expected to further strengthen equal opportunities for all, contributing to business sustainability and improved quality of life for vulnerable groups in Sunter Jaya.
References
Adhitama, Y. R., Satria, M. H., Pamungkas, G., & Nugroho, P. (2018). SMEs agglomeration and its contribution to socioeconomic transformations in peri-urban area (Case study: Semarang City). IOP Conference Series: Earth and Environmental Science, 202(1), 012040.
Algan, N. (2019). The importance of SMEs on world economies. Proceedings of International Conference on Eurasian Economies, Turkish Republic of Northern Cyprus, 12, 56–61.
Alzamil, W. S. (2018). Evaluating urban status of informal settlements in Indonesia: A comparative analysis of three case studies in North Jakarta. Journal of Sustainable Development, 11(4), 148.
Anisa, A. (2019). Kelompok Difabel Dan Kesempatan Kerja: Penanggulangan Diskriminasi Di Dunia Kerja Dalam Perspektif Pekerjaan Sosial. Lembaran Masyarakat, 5(02), 499224.
Aziz, A. R. Z., Sumantoro, I. B., & Maria, D. (2019). Total quality management of micro, small and medium enterprises (MSMEs), and the impact to organizational culture and performance: Emerging country case. Polish Journal of Management Studies, 19.
Aziz, R. Z. A., Maria, D., & Rahayu, S. (2017). Implementation of Total Quality Management (TQM), Organizational Culture and Performance: Evidence from Indonesian Micro, Small and Medium Enterprises (MSMEs). Proceeding of Endinamosis, 97.
Burch, S., Andrachuk, M., Carey, D., Frantzeskaki, N., Schroeder, H., Mischkowski, N., & Loorbach, D. (2016). Governing and accelerating transformative entrepreneurship: exploring the potential for small business innovation on urban sustainability transitions. Current Opinion in Environmental Sustainability, 22, 26–32.
Burhan, L. I. (2025). Pemberdayaan UMKM Disabilitas melalui Inovasi Aplikasi Mobile Inklusif dengan Pendekatan Participatory Design. Jurnal Pengabdian Masyarakat Dan Inovasi Teknologi Tepat Guna, 1(03), 23–32.
Chartady, R. (2023). Index Scale of Total Quality Management Implementation on the Performance of MSMEs Producers of GRC. Quality Festival.
Deltour, F., Le Gall, S., & Lethiais, V. (2017). Innovating not Only in Cities: Evidence from SMEs. Canadian Journal of Regional Science/Revue Canadienne Des Sciences Régionales, 40(3), 213–223.
El-Kholei, A. O. (2020). Failed planning: lost opportunities and choices for the future. Open House International, 45(4), 387–406.
Gaya, H. J., & Smith, E. E. (2016). Developing a qualitative single case study in the strategic management realm: An appropriate research design. International Journal of Business Management and Economic Research, 7(2), 529–538.
Haq, A. M., Marilang, M., & Kurniati, K. (2024). Transformasi Digital Perbankan Syariah Untuk Penyandang Disabilitas. J-ESA (Jurnal Ekonomi Syariah), 7(1), 64–82.
Ilham, M., Hermawan, A., & Wahyudi, M. A. T. (2024). Pemetaan Jaringan Pendukung Transformasi Bisnis Digital Pada UMKM Disabilitas di Indonesia: Analisis Stakeholder Komprehensif. Wawasan: Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 2(3), 12–30.
Kurnia, A. A., Rustiadi, E., Fauzi, A., Pravitasari, A. E., & Ženka, J. (2023). Probing regional disparities and their characteristics in a suburb of a global south megacity: The case of Bekasi regency, Jakarta Metropolitan region. ISPRS International Journal of Geo-Information, 12(2), 32.
Lobo, M. A., Moeyaert, M., Cunha, A. B., & Babik, I. (2017). Single-case design, analysis, and quality assessment for intervention research. Journal of Neurologic Physical Therapy, 41(3), 187–197.
Marwa, J. N., Zulkarijah, F., & Supriyati, T. S. (2021). The Effect of Total Quality Management Implementation on Operational Performance of MSMEs in Malang City. Jurnal Manajemen Bisnis Dan Kewirausahaan, 1(03), 199–207.
Omowole, B. M., Olufemi-Phillips, A. Q., Ofodile, O. C., Eyo-Udo, N. L., & Ewim, S. E. (2024). The role of SMEs in promoting urban economic development: A review of emerging economy strategies. Journal Name Unspecified.
Padawangi, R. (2012). Chapter 13 climate change and the north coast of Jakarta: Environmental justice and the social construction of space in urban poor communities. In Urban areas and global climate change (pp. 321–339). Emerald Group Publishing Limited.
Poerwanti, S. D., Makmun, S., & Dewantara, A. D. (2024). Jalan panjang menuju inklusi digital bagi penyandang disabilitas di Indonesia. Journal of Urban Sociology, 1(1), 44–55.
Putra, Z. D. W. (2021). Are we facing complex problems or complex solutions? A reflection on urban slum planning through the lens of complexity: A case of Indonesia. IOP Conference Series: Earth and Environmental Science, 916(1), 012014.
Rahayu, S. K., Budiarti, I., Firdauas, D. W., & Onegina, V. (2023). Digitalization and informal MSME: Digital financial inclusion for MSME development in the formal economy. Journal of Eastern European and Central Asian Research (JEECAR), 10(1), 9–19.
Saputra, R. M., & Darmawan, H. (2023). Effects of Urbanization and the Growth of Micro, Small, and Medium Enterprises (MSMES) as Supports for the Economy of Indonesia in an Urban Context. Journal of Social Political Sciences, 4(2), 201–214.
Sjahruddin, H., Chatra, A., Ernawati, E., Saefudin, A., & Launtu, A. (2024). Digitalization and Business Transformation: Young MSME Practitioners’ Perspectives on Current Economic Changes. Journal The Winners, 25(1), 25–33.
Snidal, M., & Newman, S. (2022). Missed opportunity. Cityscape, 24(1), 27–52.
Winata, F., & McLafferty, S. L. (2021). Spatial and socioeconomic inequalities in the availability of community health centres in the Jakarta region, Indonesia. Geospatial Health, 16(2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
